Parma - Italy Oct 27 - 30 2026 #cibustec

29.Oct.2026 | 14:30 - 17:30
Sala/Room 1 (Pad./Hall 7)

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Affidia the Journal

Loc. Basovizza, 558 - 34149 Trieste (Italy)

+39335265952
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Ordine dei Tecnologi Alimentari dell’Emilia Romagna, Toscana, Marche ed Umbria

Via Alfonso Rubbiani, 5 - 40124 Bologna (Italy)

+390513399085

Event organized by Affidia the Journal.

Affidia the Journal is an online magazine dedicated to food safety and sustainability. Aimed at industry professionals, businesses, students, and academics, it offers news, technical articles, a periodic newsletter, and online webinars.

Affidia Journal, in collaboration with the Order of Food Technologists of Emilia-Romagna, Tuscany, Marche, and Umbria, invites you to this exclusive, free-to-attend event. Attendance entitles participants to 1 Continuing Professional Development (CPD) credit.

 

Session Program


SESSION 1: MEASURING AND COMMUNICATING SUSTAINABILITY

14:30 – 15:00 | Registration

15:00 – 15:05 | Opening Remarks

Welcome from the Order of Food Technologists of Emilia-Romagna, Tuscany, Marche, and Umbria (Serena Pironi); welcome and introduction to the day's objectives by the moderator (Maurizio Paleologo).

15:05 – 15:25 | Technical Presentation: "Assessing Environmental Impact in the Supply Chain: Beyond CO2

Focus: How to apply PEF (Product Environmental Footprint) and scientific LCA (Life Cycle Assessment) in the agri-food sector to support product claims.

Speaker: Prof. Fabio Iraldo (Scuola Superiore Sant'Anna, Pisa).

15:25 – 15:45 | Strategic Presentation: "Sustainability: A Marketing Lever?"

Focus: Transparent marketing strategies to enhance agri-food brand value without compromising reputation or risking disputes.

Speaker: Michele Barberio (Tecno Group).

15:45 – 15:50 | Company / Technology Pitch 1

15:50 – 16:00 | Q&A Session (Questions & Answers)

An interactive dialogue between managers, entrepreneurs, and the Session 1 speakers.

16:00 – 16:05 | Closing of Session 1 & Break Announcements

 

SESSION 2: REGULATIONS, PENALTIES, AND PRACTICAL TOOLS

16:25 – 16:30 | "The Made Green in Italy Certification"

16:30 – 16:50 | Legal Presentation: "Overview of the European and Italian Regulatory Framework"

Focus: Penalties and new operational obligations introduced by EU anti-greenwashing directives for food producers and packagers.

Speaker: Matteo Squeo, Esq.

16:50 – 17:15 | Panel / Roundtable Discussion: "Case Studies and Practical Tools for Managing Claims"

Focus: A dynamic debate addressing real-world case studies on food labeling and advertising disputes.

Panelist 1 (Legal): Matteo Squeo, Esq.

Panelist 2 (Legal): Chiara Marinuzzi, Esq.

Panelist 3 (Marketing): Michele Barberio (Tecno Group).

17:15 – 17:20 | Company / Technology Pitch 2

17:20 – 17:35 | Final Q&A Session & Closing Remarks

Final questions from the audience focused on the legal area, followed by closing remarks.

 

 

The event will be held in Italian

English translation available (see below)

 

>> CLICK HERE to REGISTER for the event <<

 

 

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