Beverage of the Future: New Products, Smart Technologies, and Evolved Consumers

An event organized by Cisita Parma.

Today, the search for highly specialized young talent is a fundamental priority for the most dynamic, innovative, and technologically advanced companies. But how can talent, new skills, and the world of work be effectively combined in an increasingly complex economic landscape?

“Talent Academy” is a special area of Cibus Tec (October 27–30, 2026 – Fiere di Parma), created with this objective in mind, in collaboration with Cisita Parma, the training body of UPI (Unione Parmense degli Industriali) and GIA (Gruppo Imprese Artigiane), both associations belonging to the Confindustria system.

The goal of Talent Academy is to promote meaningful and productive connections between schools and specialized training institutes, on the one hand, and company representatives from the food technology sectors, on the other. The initiative aims to highlight the added value of multilevel collaboration between advanced training programs and the production sector.

Throughout the days of the fair, the Talent Academy stand will welcome visitors by presenting the opportunities offered by the represented training system, sharing useful information and details with teachers, students, parents, and company representatives. This will also take place through a series of meetings and talks where experts, managers, and young talents will discuss the most current topics related to skills, innovation, and the world of work.

Session details

The beverage sector is undergoing a profound transformation driven by new consumer behaviors, a focus on health and well-being, the digitalization of supply chains, artificial intelligence, and sustainable packaging. With the aim of creating connections between businesses, research, and young talent, this talk intends to offer a practical and forward-looking vision of the beverage sector of the future. It will highlight both technological innovations and the skills necessary to face changes in the supply chain. Key themes to be emphasized during the talk include: What will be the most requested drinks in the future? How will the relationship between technology and nutrition evolve? Will AI replace or support product creativity? What skills will be needed in beverage companies?

Speakers

Experts and representatives from mechanical-food companies specialized in beverages, students, and graduates of Cisita Parma and ITS Maker Academy courses.

 Please note that the session will be conducted in Italian